CSR Initiatives at HSBC: Making Good Business Sense


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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:

Price:
Case Code : BECG049 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Themes

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Case Length : 11 Pages
Period : 1999-2005
Pub. Date : 2005
Teaching Note : Available
Organization : HSBC
Industry : Banking / Financial Services
Countries : UK

Abstract:

This case discusses the corporate social responsibility (CSR) initiatives at the HSBC Group and how CSR was viewed as complementary to the nature of business at the bank.

The case describes how HSBC incorporated CSR initiatives into the strategic plan of the group and made efforts to translate it into action across the organization.

It also deals with some of the challenges the group faced in dealing with issues such as financing controversial projects and business process outsourcing.

Issues:

» Incorporation of corporate social responsibility issues in strategic planning and execution by HSBC

Contents:

  Page No.
Corporate Social Responsibility at HSBC 1
The Group's Origins and Evolution 1
Group Structure and Holding 2
CSR - A Strategic Thrust 3
Translating CSR into Action Within the Organization 4
Investing in Education, Nature and People 4
HSBC - A Socially Responsible Corporate? 6
Exhibits 8

Keywords:

HSBC, Corporate Social Responsibility, Corporate Governance, Business Ethics, Business Process Outsourcing, Corporate Strategy, Environment Management, Financial Services and Banking

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